TaylorMade Commercial Script

Brand/Product Name: TaylorMade

Objective:

Highlight the emotional and psychological impact of choosing TaylorMade golf gear, emphasizing confidence, reputation, and aspirational figures like Scottie Scheffler.

Target Audience:

Highlight the emotional and psychological impact of choosing TaylorMade golf gear, emphasizing confidence, reputation, and aspirational figures like Scottie Scheffler.

[Scene 1: Opening Scene - In the Store]

Visuals:
An 18-year-old young man (Jake) walks into a high-end golf apparel store. He picks up a Titleist shirt and a pair of Ping shoes, examining them thoughtfully. Jake heads to a mirror and tries on the shoes, smiling as he admires the fit.

Dialogue:
Store Associate (Mike): "Sometimes, it's all about reputation. A lot of the gear is the same quality; it's just about how it makes you feel."

[Scene 2: Discovery of the Hats]

Visuals:
Jake begins to take off the shoes, looking contemplative. He notices a pile of hats on the ground nearby. The camera zooms in on the hats: a Titleist hat, a Callaway hat, and beneath them, a TaylorMade hat. Jake reaches down and picks up the TaylorMade hat, inspecting it closely

[Scene 3: Trying on the TaylorMade Hat]

Visuals:
Jake looks at Sarah as he tries on the TaylorMade hat. He stands in front of the mirror, adjusting the hat.

Visual Transition:
As Jake looks in the mirror, the reflection changes, and he sees professional golfer Scottie Scheffler staring back at him, wearing the same TaylorMade hat.

Dialogue:
"Yeah, it really is all about confidence."

[Scene 4: Conclusion - Call to Action]

Visuals:
The camera pans out, showing Jake standing confidently with the TaylorMade hat. The TaylorMade logo and tagline appear on the screen.

Narrator Voiceover:
"Sometimes, the gear does make the difference. Choose TaylorMade."

Thought Process Behind the Script

1. Emotional and Psychological Appeal

• Relatable: In today's world with so many options available, people don't want to be sold a product. They want to buy idea, a feeling, a sense of identity that they feel represents who they are. The script emphasizes how the right gear can boost confidence, resonating with golfers who aspire to improve their game and feel good about their choices.

2. Relatable and Engaging Storyline

• Authentic Experience for young and old alike: In this new era of golf, there's a shared sentiment among millennials and older enthusiasts alike: the longing for a younger start to potentially achieve greatness. It's a chance to bridge the generational gap, drawing in older players by tapping into their experiences, while empowering younger golfers with the prospect of shaping their own destinies.

3. Strategic Positioning

• The World is not watching: This is the opportunity to capitalize on the greatness that is Scottie Scheffler. The one thing that can absolute be said about TaylorMade that cant be said about the other golf Giants, is you sponsor the greatest golfer in the world.

• Peak Performance: This is a chance to let that be know through strategic storytelling. If not for anything, let the world know, TaylorMade is the Pinnacle of Golf, and when you're ready to be great, we'll be here.

4. Clear and Memorable Message

• Straight forward and very direct. Sells the idea of greatness

• The final call to action succinctly conveys the brand’s value proposition.