1. Initial Briefing

• Objective: Understand the client's business, goals, and vision.

• Actions:

  • Client Meeting: Sit down with the client to discuss their business objectives, target audience, and brand identity.

  • Key Questions:

    • What are your short-term and long-term goals?

    • Who are your primary customers?

    • How do you want your brand to be perceived in the market now and in the next 1-5 years?

• Outcome: A comprehensive understanding of the client's vision and objectives to guide the project.

2. Market Research and Analysis

• Objective: Gain insights into the market and identify trends, competitors, and opportunities.

• Actions:

  • Industry Analysis: Research current trends in luxury packaging within the client's industry.

  • Competitive Analysis: Evaluate competitors' packaging designs and strategies.

  • Target Audience Analysis: Understand the preferences and expectations of the client's target audience.

• Outcome: A detailed report highlighting key findings and strategic insights.

3. Stakeholder Review

• Objective: Ensure alignment with the client and refine the project approach.

• Actions:

  • Presentation: Share the market research findings with the client.

  • Discussion: Discuss the analysis to ensure a mutual understanding of the problem and potential solutions.

  • Collaboration: Work with the client to refine the project scope and strategy.

• Outcome: A clear, agreed-upon direction for the project.

4. Phase 1 - Design Process Initiation

• Objective: Establish the foundational elements of the packaging design.

• Actions:

  • Logo and Branding: Discuss and refine the client's logo, color palette, typography, and overall brand identity.

  • Concept Development: Develop initial ideas and concepts for the packaging design.

  • Iterative Feedback: Continuously refine designs based on client feedback.

• Outcome: A cohesive design direction that aligns with the client's brand identity and goals.

5. Sketching and Concept Refinement

• Objective: Develop detailed sketches and refine design concepts.

• Actions:

  • Sketch Development: Create detailed sketches of the packaging design.

  • Critique Sessions: Regularly review and critique sketches with the client to ensure alignment.

  • Idea Refinement: Adjust and refine the design based on feedback until a final concept is agreed upon.

• Outcome: A finalized design concept that captures the client's vision and meets project objectives.

6. 3D Rendering and Prototyping

• Objective: Visualize the packaging design and create a physical prototype.

• Actions:

  • 3D Rendering: Create detailed 3D renderings of the packaging design.

  • Prototype Production: Collaborate with foreign manufacturers to produce a prototype.

  • Prototype Review: Receive and review the physical prototype with the client.

• Outcome: A high-quality prototype that accurately represents the final packaging design.

7. Final Adjustments and Quality Assurance

• Objective: Ensure the prototype meets or exceeds the desired quality standards.

• Actions:

  • Stakeholder Collaboration: Work closely with the client to make any necessary adjustments to the prototype.

  • Quality Assurance: Conduct thorough quality checks to ensure the prototype meets all specifications and expectations.

• Outcome: A refined prototype ready for mass production.

8. Mass Production and Logistics

• Objective: Facilitate the production and delivery of the final packaging.

• Actions:

  • Production Management: Oversee the mass production process with selected manufacturers.

  • Logistics Coordination: Handle all logistics to ensure the packaging is delivered to the client on time.

  • Final Delivery: Ensure the final product meets the highest quality standards and is delivered as per the client's requirements.

• Outcome: Successful delivery of high-quality promotional packaging that enhances the client's brand and meets their strategic goals.