Website is outdated
Website is unorganized
There’s no clear path as to what our clients should do when they arrive at the landing page.
Content appears unorganized and cluttered.
It looks like the website was put together just for the sake of having a website.
There news and updates on the website seem outdated. The most recent news should be ordered at the top of the page as most important.
Missed opportunity to give for engagement and informing
Our page looks as though we are a museum and showing off collections of special things rather that who we really are. We need to change our online image from strictly info based and incorporate better usage of pictures and luxury photography to give it more of an art/minimalist feel.
72%
96%
< 8%
years
Meet Bill, a highly successful hedge fund manager with a passion for collecting the finest treasures the world has to offer. With boundless resources at his disposal, John seeks out our offerings not only for their unparalleled quality but also because he recognizes us as the sole purveyor of the absolute best in the world.
In addition to his professional achievements, John is a connoisseur of luxury and refinement, with a discerning eye for craftsmanship and artistry. He values exclusivity and seeks out unique pieces that reflect his exquisite taste and elevate his esteemed collection. With an appreciation for the finer things in life, John sees our offerings as more than mere acquisitions—they are cherished treasures that enrich his life and embody his appreciation for beauty and excellence.
Meet Mike, a highly accomplished cryptocurrency investor with a keen interest in diversifying his wealth through tangible assets. With a net worth of $50 million amassed from successful ventures in the crypto market, Mike is now exploring the world of collecting as a means of preserving and appreciating his wealth.
In addition to his financial acumen, Mike is a true connoisseur with a discerning eye for quality and rarity. He sees collecting not only as a sound investment strategy but also as a way to cultivate his passion for art, craftsmanship, and heritage. With his considerable resources and appreciation for the finer things in life, Mike is poised to curate a distinguished collection that reflects his unique taste and appreciation for timeless beauty.
The lack of trust in the industry
Dislikes wasting time unless he values the person he’s with.
Not being granted advantage over other collectors
Pricing
Lack of knowledge of news in the minerals world
The thrill of collecting
The ability to possess what no one can recreate
Being valued by those he deems high worth
Desires to have the best collection in the world
Passion for Art, and one of kind things
Love for Simple yet perfect things
Passion for learning more in the industry
Limited understanding of the art market and collecting process.
Difficulty finding trustworthy sources and authentic pieces.
Lack of guidance on investment potential and long-term value.
Overwhelmed by the vast array of options and choices in the collecting world.
Concerns about the security and storage of valuable assets.
Challenges in balancing personal taste with potential investment opportunities
Diversify investment portfolio and preserve wealth through tangible assets.
Cultivate a sense of appreciation for art, craftsmanship, and heritage.
Build a distinguished collection that reflects personal taste and values.
Connect with like-minded collectors and experts to expand knowledge and network.
Leave a legacy for future generations and contribute to cultural preservation.
Experience the thrill of discovery and acquisition while enhancing quality of life.
KEY POINTS TO ADDRESS:
Luxury doesn't need to push a call to action. Our collectors know what they want and why they want it. The important steps for us will be making it easily assessable to reach us when they are ready to buy.
Power in curiosity. We can supply them will all the necessary information about the specimen itself, but we should allow them the room to wonder on the type of value of a particular specimen. Even if they reach out and don't buy, that is a wall we were able to break down for them, where we can make them feel comfortable about contacting us for any questions in the future.
92% of our business and 96% of our revenue is from clients who are 55 years or older in age
We need to maintain appeal with our current client base while still having a website that will appeal to a new audience, (most likely males in their 60s).
Keep it simple, and showcase what makes us special
Every photo on the website needs to be on brand and High quality
