Increase Market Appeal:

Develop packaging that stands out in the high-end art and mineral market, attracting discerning customers and boosting sales.

Enhance Brand Identity:

The goal of the project is to create a luxury package that stands out in the industry, ensuring that our clients immediately recognize a "Wilensky" box through its innovative design, premium materials, and memorable feel.

Elevate Customer Experience:

The unboxing should be an integral part of client meetings. The package will be designed not only with premium aesthetics in mind but also to innovate a design that enhances and becomes a memorable part of the client experience.

Goals

Project Outline

Collaborative Ideation

Narrow in on our vision for the packaging, and give stakeholder insight on analysis.

Design Overview

Polish out all of the small details from internal and external material, logo refinement, logo placement strategies, color pallet, sizes, quantities of each size, and any small details that may come up.

Market Research

Gather information on our client desires and on analyze some of the top performing luxury brands and their packaging

3D Renderings & Prototypes

Generate realistic visuals of the packaging and prepare design for prototyping

Mass Production

When the design is completely refined and the greenlight is given, facilitate the mass production of the packaging

Market research

Our expertise lies in natural mineral specimens, and our prime location in the heart of Chelsea, NYC, positions us at the intersection of the natural gems and minerals industry and the vibrant art gallery scene. To enhance our understanding of these niches, we embarked on gathering data from various sources. Our research will primarily focus on luxury jewelers, art galleries in NYC, and our main competitor in the mineral industry.

• Simple yet elegant is sends a message

• Logo Visibility is key for Branding, until you get to the highest level of Brand recognition.

• Tiffany’s and Rolex show a great example of color consistency and utilize their colors to represent who they are as a brand.

• Harry Winston’s package represented more than luxury. It showed a side of packaging unlike that I’ve seen before. It represented an experience of luxury rather than just a feeling. Package’s should be designed with usage and presentation in mind.

Positive Takeaways

• There is a clear distinction between simple/elegant, and bland and boring. Some of the art galleries felt like there wasn't enough thought put into their packaging.

• Logo visibility is important yet Logo being front and center, screams “unestablished Brand”.

• The material and feel of the box need to match the image that the brand is trying to represent

• Other than Tiffany’s, utilization of Bold colors can be messy and should be avoided if possible.

Negative Takeaways

Client Research

We interviewed 20 clients at random to gain a deeper understanding of their unique requirements.


Topic 1 : Would you recommend Wilensky Change their packaging?

90 % of the clients think it would be a good idea if Wilensky changed their packaging.


85 % believe the current packaging doesn’t represent the brand correctly, and would love to see Wilensky change their packaging.

Topic 2 : If you had to choose to describe how you feel about Wilensky Minerals in two words what would you say?

Key takeaways

Early 3D Renders

Trying to get an understanding of logo position and sizes on the larger boxes

Mapping out the general appearance of the boxes in their 4 sizes

The general look of he boxes with the smaller sizes nested in.

Final Results

Tell me what you think.